Special project

Lamborghini The Color Experience

Lamborghini — July 2020

When we pick a color, it’s our personality that makes the choice. Our taste in colors is a reflection of our character, especially when it comes to cars. But why? Lamborghini tried to figure it out, with a series of interviews to 6 special guests. Discover what personality types are connected to Grigio Keres Matt, Arancio Borealis and Verde Mantis.

The three episodes were launched on the occasion of the 2020 Digital Design Week from Fuorisalone.it.


The Color Experience: Urus Grigio Keres Matt Episode

The Color Experience: Urus Verde Mantis Episode

The Color Experience: Urus Arancio Borealis Episode