After establishing the link between the colors of Urus and the personalities, we discussed it with four great color experts specializing in different areas in a talk conducted by Paolo Ferrarini. The result? A thorough analysis to explain what binds our character to the colors we choose and what kind of emotions we express, even unconsciously, when we choose a particular color.
The project was part of the 2020 Digital Design Week by Fuorisalone.it.
Deputy Executive Creative Director: Martino Lapini, Azeglio Bozzardi
Senior Art Director: Claudio La Ragione
Senior Copywriter: Paolo Marella
Account Executive: Eleonora D’Alfonso
Chief Digital Officer: Daniele Silvestri, Maurizio Arosio
Social Media Manager: Andrea Macrì
Community Manager: Beatrice Tellaroli
Producer: Alessandro Sardini
Production Company: Bedeschi Film