March 6-8, 2026
Creative MBA at Bucharest Business School
For the third consecutive year, I’ve returned to the Creative MBA at Bucharest Business School—and each time, I leave even more inspired than before.
This year, I taught “Arts and Culture Consumer Behavior and Market Research in Creative Industries” to a cohort of first-year students who brought something special to the classroom: genuine passion for their work, diverse professional backgrounds, and a hunger to learn.
This year, I taught “Arts and Culture Consumer Behavior and Market Research in Creative Industries” to a cohort of first-year students who brought something special to the classroom: genuine passion for their work, diverse professional backgrounds, and a hunger to learn.
The course followed a compelling arc: from researching cultural trends and consumer behavior, through design methodology, to developing original research projects with real-world applications. By the end, students had produced rigorous, professional-grade studies that weren’t just academically solid—they were genuinely innovative. The final presentations showcased work that could actually shape their careers and industries.