Special project

Lamborghini Urus: The Color Experience

Fuorisalone.it Lamborghini

When we pick a color, it’s our personality that makes the choice. Our taste in colors is a reflection of our character, especially when it comes to cars. But why? Lamborghini tried to figure it out, with a series of interviews to 6 special guests. Discover what personality types are connected to Grigio Keres Matt, Arancio Borealis and Verde Mantis.

The three episodes were launched on the occasion of the first digital edition of Fuorisalone.it.


The Color Experience: Urus Grigio Keres Matt Episode

The Color Experience: Urus Verde Mantis Episode

The Color Experience: Urus Arancio Borealis Episode